Picking out a Reliable Door Manufacturer
Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers side and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is changing though, mainly due to quantum leaps in technology, composite door manufacturing as a prime example.
Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice as well as that when faced having a choice of a new family saloon or any kind of Rolls Royce for inside same price, the choice, for many, is irresistible!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups when compared to was delighted to answer the call for your house improvement company in Devon that has for years and years been retailing UPVC doors and windows. They were interested in selling composite doors being the demand for them amongst local residents was growing quickly.
The principal cause this was males that the professionals in the home improvement industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the price switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of rivalry was announced were offering. Moving into the fast growing composite doors market seemed a good move but fee of this program of outfitting a showroom was beyond reach. So the first thing we did were get onto Google, find out who the players were in composite door manufacturing and supply and then back up for sale to the quality.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There seemed to be little difference between the door manufacturers here as virtually all those approached had many years experience in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to cover that with enhancing British Standards into the composite manufacturing industry, the manufacturing processes were extremely close.
Where some companies fell down though was when we asked them the money they were going to do to help us to sell many. The lack of selling support, knowledge and training was truly shameful, indicative with the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long-run investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to come. The ones that we chose as suppliers were easily recognisable as companies that placed heavy emphasis on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put were see which door manufacturers would assist us to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it would cost several thousand pounds to outfit a new showroom and get initial customers, when i was going to be ordering from gonna do it . suppliers for years, so why when they not share the actual world start-up cost?
There were six companies that were willing to help, either by proving a ‘credit’ on the cost of product samples or bring down proving samples involving charge. Two companies totally outshined in conversation with and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by a lot of to end up being the market leader in the forthcoming had obviously done their homework and also cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations also as advertising tool. This amazing site has a design feature that allows potential purchasers to simply select the style, colour and furnishings for their ideal door and the website shows the finished design and price instantly, even including world wide web ordering center.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA
(219) 663-2279
